why masscommunications over the other ?

The program introduces the students to the nature, theories, concepts and practices of communication through Print, Broadcast, Electronic and the Performing Arts. Furthermore, the program equips the students with the necessary professional competencies to excel in their field of specialization.

Program Objectives

The Mass Communications program aims to develop and produce responsive and competent professionals who:

• Understand the nature, operations and functions of communication and the communication insdustry;
• Apply the necessary skills learned in the practice of their profession;
• respond effedtively to the pressing needs of the times
• Preserve and enhance Filipino culture

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Mass communication research includes media institutions and processes such as diffusion of information, and media effects such as persuasion or manipulation of public opinion. In the United States, for instance, several university journalism departments evolved into schools or colleges of mass communication or "journalism and mass communication". In addition to studying practical skills of journalism, public relations or advertising, they offer programs on "mass communication" or "mass communication research." The latter is often the title given to doctoral studies in such schools, whether the focus of the student's research is journalism practice, history, law or media effects. Departmental structures within such colleges may separate research and instruction in professional or technical aspects of mass communication.